Blizzard’s next ‘big opportunity’? It’s mobile, not VR

Blizzard believes that targeting mobile platforms, rather than virtual reality platforms, could be the best way to grow the company and its audience.

Speaking toVentureBeat, execs from the World of Warcraft firm identified smartphones and tablets as one of the most promising development sectors, providing they can bring something different to that space.

I feel like there’s still a big opportunity in mobile beyond just casual games,” said president and co-founder Mike Morhaime. I’m not sure we’ve figured out what that is yet.”

The firm has already enjoyed mobile success with Hearthstone: Heroes of Warcraft, but SVP and co-founder Frank Pearce believes that Blizzard’s decades of experience in real-time strategy could be the answer – particularly given the popularity of mobile strategy titles.

Develop has more details.

About MCV Staff

Check Also

e3 [Industry news] Explore the E3 of Years Past Like Never Before in Brand New Collections From the Video Game History Foundation

[Industry news] Explore the E3 of Years Past Like Never Before in Brand New Collections From the Video Game History Foundation

As part of its continually growing physical library and digital archive, the Video Game History Foundation (VGHF) is excited to announce it is adding a plethora of materials from the Electronics Entertainment Expo (commonly referred to as “E3”), the larger-than-life tradeshow that came to dominate games media and heavily influence the industry itself for over 20 years.