Brady nabs GTA V licence

BradyGames believes it can become the No.1 guide publisher with GTA V.

It’s part of a bid to claw a bigger market share from rival Prima Games in the UK.

The company says it currently has a 40 per cent market share in the UK, with Prima leading the way with a 50 per cent share and Future Press making up around 10 per cent of the strategy guide sector.

We have Grand Theft Auto V signed and we’re really excited about it,” Brady’s global strategy guide publisher Mike Degler told MCV.

We have a core group of licensing partners and Prima has a core group of partners. Then there’s a handful of titles that come out each year that we both scramble to get.

What happens is during the years where our core group of partners have really big releases, our market share is usually bigger than Prima’s. And vice versa.

So when Grand Theft Auto V finally comes out, we’re going to have a really good year. We know we’re going to sell out of strategy guides for that game.”

US-based Brady says it has seen a shift in demand for strategy guides.

About five years ago we published about 100 titles – this year it’s about 60,”said Degler.

A popular guide can sell up to 300,000 copies worldwide, he says.