Can Koch game Break the licensing mold?

Koch Media says its new game Prison Break: The Conspiracy will be a success when it arrives in March – even though the TV show it is based on finished last year.

In fact the publisher says the 360, PS3 and PC title can revitalise the popular licence when it hits shelves.

Koch says the TV show’s strong DVD sales and established fanbase, active across blogs, microsites and social networking, bodes well for the game’s sales potential.

Even though the series concluded last summer, there is still a huge amount of Prison Break enthusiasts thirsty for more to experience,” said sales and marketing director Paul Nicholls.

The TV series’ official Facebook page run by Fox has almost 1.5 million users that are still actively discussing the show and the cast on a daily basis. Our own Facebook page for the game has seen an increase of ‘friends’ in the past few weeks alone.”

The firm is already laying the groundwork for further games based on Prison Break and other popular Fox licences.

Said Nicholls: We’re building European-wide relationships with Fox as the licence holder for the brand, and we hope to turn this into a long-term worldwide relationship.”

Koch Media: 0870 027 0985