Candy Crush company King targets Clash of Clans

Watch out Supercell, casual mobile games giant King is making a move into the ‘mid-core’ sector.

King currently specialises in casual titles such as Candy Crush and similar match-3 puzzle games. Meanwhile, rival mobile giants such as Supercell and Machine Zone are generating significant revenue from ‘mid-core’ games such as Clash of Clans, Boom Beach and Game of War.

Mid-core is a term coined for games that sit between casual puzzle titles and more hardcore strategy and shooter games.

Speaking to MCV ahead of the launch of King’s new mobile title Jelly Saga – SVP of the Candy Crush brand Tjodolf Sommestad said: As a company, we are now working on a mid-core title.

It’s an area that we are interested in but we have nothing to announce at this point.”

It was revealed last year that King will become part of Activision in a $5.9bn deal.