MCV/DEVELOP News, events, research and jobs from the games industry
In one swoop, the tech giant has hired expert PR heads from two of the world’s most influential games companies. One of which has made gaming a lifestyle choice for the family, the other has released the biggest entertainment product of all time, and nurtured an entire culture around it.
It’s a bold move Apple has yet to officially comment on. But we hear them loud and clear.
![Atelico AI Engine logo [Industry news] Studio Atelico Launches the First AI Engine Built to Run On-Device Inside Games](https://mcvuk.com/wp-content/uploads/Atelico_AI_Engine_logo-310x165.jpg){kind=logo}