MCV/DEVELOP News, events, research and jobs from the games industry
Asda will sell Activision’s Call Of Duty: World At War for just 27 from midnight tonight.
The supermarket has taken out adverts in the national press to promote the deal.
COD: WaW is the current favourite to hit the Christmas No.1 spot in the All Formats chart.
![PPDW SQUARE ENG FINAL NICK [Guest post] "What role do video games play in today’s biggest entertainment franchises?"](https://mcvuk.com/wp-content/uploads/PPDW_SQUARE_ENG_FINAL-NICK-310x165.jpg)