‘DLC is pretty much accepted’, says Ubisoft

Modern games consumers are comfortable with the amount of additional digital content and extras that accompany modern games.

That’s according to Ubisoft’s VP of digital publishing Chris Early, who told Games Industry that there was no resistance” to Assassin’s Creed IV: Black Flag’s ‘Time Saver’ DLC that allowed players to beef up their in-game inventories or unlock additional help for a fee.

"Maybe there were 12 guys somewhere who said something, but whatever. As a whole, there wasn’t a problem,” he added.

"I think there are some models that are accepted now. DLC is pretty much accepted. Season pass is pretty much accepted. Now it’s interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it’s little bit more than just DLC content. So there’s an evolution going on there.

"Where it hurts is when you feel like you’re forced, or you’re at a disadvantage or can’t do it unless you [pay money]. That’s kind of a remorseful feeling, and nobody likes that."