MCV/DEVELOP News, events, research and jobs from the games industry
David Edery, Microsoft’s worldwide portfolio planner for Xbox Live Arcade, has co-written a new book on how games can be used by all sorts of businesses.
Changing the Game: How Video Games are Transforming the Future of Business takes a look at how games are being used by a huge variety of businesses – from Burger King to Chrysler and Intel – to advertise, train and recruit employees, improve productivity and inspire creativity.
More information can be found at the book’s website.
