PlayStation UK chief Gara joins Amazon

Fergal Gara has joined Amazon UK as director of PC.

He joins the company after four years in charge of PlayStation’s UK and Ireland business.

During his tenure, he helped turn around the firm’s fortunes in the UK. PlayStation was ranked No.3 in terms of console market share when he joined the business and, by the time he left, PS4 was the No.1 games console inthe country.

He was in charge of marketing, sales, finance and customer service

Prior to joining PlayStation, Gara spent six years at Asda, which included stints as category director for music, video and games, general manager for entertainment and – eventually – trading director for Asda Direct.

He was also a board member of UKIE between September 2012 and 2015.