Red Bull has become the first brand to secure a presence in PlayStation Home, and plans to build a tropical island featuring an aeroplane racing game based on the firm’s real world Red Bull Air Race series.
For the complete story, click here to visit MCV’s sister site CasualGaming.biz.
Tags mcvuk playstation home ps3 home
![asd 2 [Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice](https://mcvuk.com/wp-content/uploads/asd-2-310x165.jpg)
Gaming is becoming increasingly digital. But that doesn’t mean consumer choice is disappearing with the disc. If anything, as digital becomes the default, players are becoming more demanding about how, where and on what terms they buy.
MCV/DEVELOP News, events, research and jobs from the games industry
