Red Bull first to sponsor PS3 Home

Red Bull has become the first brand to secure a presence in PlayStation Home, and plans to build a tropical island featuring an aeroplane racing game based on the firm’s real world Red Bull Air Race series.

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[Industry news] Studio Atelico Launches the First AI Engine Built to Run On-Device Inside Games

Studio Atelico, the independent game studio building AI-native games and the technology behind them, today opened Early Access to the Atelico AI Engine, the first AI engine purpose-built to power AI-driven gameplay.