Disney: Monetisation key to Tapulous deal

Disney has confirmed last night’s report that it has acquired Tap Tap Revenge developer Tapulous.

And the media giant says one of the key reasons it bought the iPhone games firm is due to its innovative magnetisation model.

Tap Tap Revenge is available as a mix of free and premium apps – with the gulf between them filled with in-app payment for song downloads used in gameplay and, plus a mix of branded artist-affiliated versions for the likes of Lady Gaga.

Speaking to Paidcontent, Disney Interactive Media Group boss Steve Wadsworth said Disney is most interested in the Tapulous team’s business model.

Develop has the full story.