Dixons: Steam is the best way to buy games

Even the UK’s High Street retailers are singing Steam’s praises when it comes to selling games.

Currys/PC World owner Dixons says Steam has become the best outlet for consumers to get their hands on games. It follows the High Street brand’s decision to stock Steam Wallet cards in-store.

Steam is arguably the best way for gamers to purchase PC games and recent figures indicate that this is now the most popular way to shop for them,” said Simon Urquhart, category manager of PC gaming.

We have already embraced digital software available in-store in downloadable form. Steam will allow us to offer PC games in the same way, giving customers access to a vast library of titles at great prices in as many stores as possible.”

Dixons joins GAME as a retailer of Steam codes. And Urquhart told MCV that the roll-out of Steam is the start of a plan that will diminish the need for physical games on the High Street.

In the short-term we will continue to stock boxed titles, but as most are available in some form digitally, there is a future where it won’t be necessary to have a DVD box on the shelf to serve our customers.”

Ultimately, point-of-sale cards are easy to fit in stores, low risk and can replace walls of expensive boxed titles.”