DIY bundle packs head to High Street

Imp Gaming’s latest range will enable retailers to create their own stylish game and accessory bundles.

The new Gamer Twin Packs each include one of the peripherals specialist’s Wii or PlayStation Move shells, including the Wii Wheel, Wii Pistol, Pro Pistol and Machine Gun.

But instead of bundling these devices with a chosen title, the boxes allow retailers to select the game.

The packs will be available from Imp Gaming on August 8th, and the firm already reports strong interest.

These products allow distributors and retailers to bundle slower moving lines, excess inventory or odd trade-ins with the appropriate accessory to provide a more compelling offer,” head of international sales Ian Richardson told MCV.