Endemol Officially Launches Gaming And ESports Network SMASHER

Endemol Beyond USAhas a new content vertical for audiences to enjoy. The YouTube multi-channel network has officially launchedSMASHER, its network dedicated to everything gaming, eSports, and even regular sports.

SMASHER launches alongside of the network’s first andpreviously-announced digital seriesLegends of Gaming. Based on Endemol’sBritish web series of the same name(which has raked in more than 32 million views to date),Legends of Gamingis hosted by YouTube starToby Turnerand features four teams of two gamers competing against each other in eSports events. The series is sponsored byPizza Hut, with gaming equipment donations fromRazerandiBuyPower.

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[Industry news] Diva Agency appoints new Head of Production

Gaming-native agency Diva has hired former commercial head of Aardman Games and Interactive Entertainment Division, Lorna Probert, to head up its Creative and Production agency business.  Lorna joins Diva with over 25 years of experience in games, interactive and immersive production, joining Diva's executive leadership team as Head of Production to drive new innovation and operational excellence in the agency’s creative and production services, which deliver campaigns for a global roster of AAA games and entertainment clients.