MCV/DEVELOP News, events, research and jobs from the games industry
After livestreaming events, eSports gain new audiences through video on demand on YouTube.
Watching videos of other people playing video games has become the new Saturday morning cartoons for millennials—except they’re doing this every day, according to Ryan Wyatt, global head of content for gaming at YouTube.
![authors 1 [Guest post] What Gamescom 2026 Means for Games Investment](https://mcvuk.com/wp-content/uploads/authors-1-310x165.jpg)