Betwayhas signed a deal to sponsor the largest esports tournament in the UK, the ESL UK Premiership.
The partnership marks the first foray into sponsorship within esports for the online bookmaker, who recently launched a dedicatedesports betting portal
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![authors 1 [Guest post] What Gamescom 2026 Means for Games Investment](https://mcvuk.com/wp-content/uploads/authors-1-310x165.jpg)
Gamescom 2026 landed at an odd moment for the industry; money is starting to move again, and the industry's biggest bet in years is about to decide who benefits from it. Behind the demos, the market itself was quietly changing shape.
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