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Cineplex has launched its first national video game tournament in hopes of capitalizing on the growing popularity of competitive gaming to help fill seats at its countrywide chain of theatres.
The company’s foray into gaming tournaments is aimed at a younger demographic being pulled away from movie theatres by mobile phones, YouTube and social media.
"Esports are quickly becoming a global phenomenon and, as a company, we’ve invested in it because it allows us to engage a new customer base," Cineplex spokesperson Sarah Van Lange said Monday.
