Deep Silver Dead pleased with first No.1

Koch Media’s publishing label Deep Silver scored its first ever No.1 this week with Dead Island.

Its victory marks the end of an aggressive campaign by Koch, which started with a cinematic teaser in February.

We’ve handled titles that hit No.1 in the UK, but never where we acted as publisher and distributor,” UK MD Craig McNicol told MCV.We are incredibly proud that we directed this journey ourselves.”