ESL Is Bringing ‘Project CARS’ To eSports Starting With Online Competitions In September

Racing game Project CARS”is officially going eSports thanks to a partnership between developer and publisher Slightly Mad Studios, distributor Bandai Namco Entertainment, and the Electronic Sports League.

The announcementwas made on the game’s website on Tuesday, and the partnership means big things for Project CARS” as ESL, the Electronic Sports League, is one of the biggest and most professional eSports organizations in the world.

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[Guest post] What Gamescom 2026 Means for Games Investment

Gamescom 2026 landed at an odd moment for the industry; money is starting to move again, and the industry's biggest bet in years is about to decide who benefits from it. Behind the demos, the market itself was quietly changing shape.