Golden Joysticks spearhead London Games Festival

MCV Staff 22nd May 2008 Event News

The Golden Joysticks is set to become the jewel in the crown of this year’s London Games Festival as MCV can reveal that the Future-organised event is the official awards partner for 2008’s celebration of gaming culture.

Publisher Future is calling on the industry to make this year’s event the biggest ever after voting kicked off this week and the ‘longlist’ of categories was revealed.

As part of this new exclusive partnership, Future will promote LGF 2008 across its portfolio of gaming magazines and websites, with the Golden Joystick Awards receiving additional marketing and promotional assistance from festival organisers as the Joysticks aims to reach one million votes.

EA UK managing director and LGF chairman Keith Ramsdale said of the deal:

The Golden Joystick Awards have been a gaming calendar highlight for years. The London Games Festival team is delighted to enter into an exclusive relationship with Future, opening up a range of opportunities for both the Festival and the Joysticks.”

Tags

About MCV Staff

Check Also

Core Keeper key art 1 [Industry news] Core Keeper’s ancient Core becomes a one of a kind gaming PC, to be won for charity

[Industry news] Core Keeper’s ancient Core becomes a one of a kind gaming PC, to be won for charity

More than 4 million people have played Core Keeper, and every one of them started the same way, waking in a dark cavern beside an ancient Core that has lain dormant for aeons. Pugstorm and Fireshine Games, the game's developer and publisher, have now worked with Scan to build that Core into a real gaming PC. It is one of a kind, and it is the prize in the Global Games Draw, a new prize draw for Into Games, a UK charity that helps young people from working class backgrounds into careers in games. Every entry raises money for that work.

© Copyright 2026, MCV. BizMedia