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NEW YORK—It’s a Sunday morning in Brooklyn, NY and as cars zoom through Atlantic Avenue outside, there’s as much if not more commotion inside Barclays Center. At ESL One New York, Counter-Strike fans are preparing for an unexpected semifinal showdown between Commonwealth of Independent States team Natus Vincere (Na`Vi) and North American squad Team Liquid. American flags wave in the crowd as Liquid jerseys are plentiful around the arena—the last remaining North American team inspires more fanfare than any other squad among the 8,500 spectators in attendance.
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![ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mcvuk.com/wp-content/uploads/ENC-x-adidas-310x165.jpeg)
[Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.