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Three of the biggest personalities in Dota 2 are analyzing a game that’s just finished in the Stockholm studios of DreamHack, the legendary esports and gaming events company. That’s when the lights in the studio suddenly start blinking and an alarm blares.
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![ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mcvuk.com/wp-content/uploads/ENC-x-adidas-310x165.jpeg)
[Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.