New publisher sweeps into UK

US publisher Mamba Games is to begin releasing titles in the UK, following a sales and distribution deal with Lace Digital Media Sales.

The US company began co-publishing with European firms after being founded by former THQ commercial director Robert Neilsen last year – but will now enjoy direct distribution in the territory.

Mamba is a PC specialist publisher, but plans to branch into console formats next year, MCV understands.

Its last release in Europe was The Lost Crown: A
Ghost Hunting Story, co-published with Dutch firm Lighthouse in March.

Commercial director at Mamba Jason Codd said: We have had a really successful six months throughout Europe and we are now in a position to expand our portfolio and distribution networks further afield.

The UK is a huge part of our business plan and LDMS have really impressed us with their knowledge of the market. We are excited to be working with LDMS in the UK and Ireland and we are sure that our partnership will be a success.”

Independent DVD sales and distribution firm Lace Digital announced plans to move into the games market in February, when it signed up JoWood as its first games client.

The company specialises in helping global content owners, producers and DVD publishers to release their product in the UK and Eire.

MD of LDMS Adam Lacey said he understood the pressure that publishers were under since the collapse
of larger sales and distribution companies such as EUK
and Pinnacle.

He commented: The games business is very similar to the DVD business in many ways, not least of which being the limited number of options to securing a successful path into the market place.

Publishers need to know that their sales partners have the knowledge, skills and passion to deliver every time. Our focus and tailor made service is unique and we are very proud and excited to be working with Mamba.”