Red Bull Experiments With Eye-Tracking Technology Through eSports

Red Bull is bullish–pun intended–about several emerging sports, especially this one: eSports.

Envisioning the brand as a strong supporter for this sector isn’t surprising. They’re at the pulse of what’s next, even before the mainstream embraces it. Their exploration and investment in eSports shouldn’t go unnoticed; rather, it should be examined further insofar as the test-tube it’s turning into.

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