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Following in the footsteps of James Firebat” Kostesich and Sebastian Ostkaka” Engwall, 18-year old Pavel Pavel” Beltukov was crowned this year’s Hearthstone World Champion at BlizzCon. The young Russian showed impressive resilience over the weekend in a field of tough opponents to fight back in multiple close matches where he was on the verge of elimination. However, he held strong and secured victory in the final game by generating a massive Edwin VanCleef which his opponent couldn’t remove and he took home the $250,000 grand prize.
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![ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mcvuk.com/wp-content/uploads/ENC-x-adidas-310x165.jpeg)
[Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.