According to the Entertainment Software Association (ESA), 44% of all gamers in the U.S. today are female. But when it comes to the burgeoning market of eSports, professional gamers are overwhelmingly male.
French eSports company Oxent wants to change that.
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![authors 1 [Guest post] What Gamescom 2026 Means for Games Investment](https://mcvuk.com/wp-content/uploads/authors-1-310x165.jpg)
Gamescom 2026 landed at an odd moment for the industry; money is starting to move again, and the industry's biggest bet in years is about to decide who benefits from it. Behind the demos, the market itself was quietly changing shape.
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