First Total War TV marketing campaign planned

Publisher Sega is spending big to make sure Shogun 2: Total War is the best-selling PC game of Q1.

The firm has teamed up with The History Channel for a series of three-minute Shogun 2 TV ad break takeovers, which will air for two weeks around the game’s March 15th release. It is the first game in the series to get a TV ad push.

Total War is one of the PC’s most successful franchises, with 7.5m units sold worldwide since the original was released in 2000.

We are confident that Shogun 2 is well positioned to be one of Q1’s biggest PC performers,” said Sega’s senior product manager Ben Walker.

This is the first time we have utilised TV for a Total War game and believe our partnership with The History Channel will deliver an as yet untapped audience.”

Ads will also appear in The Guardian and The Observer, and will run for six weeks in the newspapers and across their respective websites. Activity in specialist media will promote the demo and the full release.

The Guardian promotion will bring Total War to a whole new audience via a six-week cross media promotion,” added Walker.

The foundations of the campaign will activate fans and general PC gamers.”

Walker concluded by saying that the new interface, online modes and refined gameplay will make Shogun 2 the most accessible Total War game to date”.

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