FMG signs Advantage Distribution

Foreign Media Games has secured a new distribution deal with Advantage.

The distributor will now exclusively handle the publisher’s titles in the UK throughout 2010 and beyond.

We’ve been very impressed with Foreign Media Games’ commitment to the UK,” said Advantage’s general manager Max Butler.

The investment in product development and particularly UK trade and consumer marketing is certain to be rewarded with success at retail and we’re delighted to be on board and part of the launch.”

FMG managing director Michel van Elmpt added: We learned from our launch in Benelux how important it is to provide a premier level of support to our retail partners.

Our investment in the UK will build important foundations and with the appointment of the Advantage team, with their unrivalled experience, we have everything in place.”

The deal begins this week with FMG’s first UK releases: Gamehits, Casual Mania and Mystery Tales: Time Travel, which hit shelves today.

FMG: 0207 240 2645