Focus Multimedia achieves record market share

MCV Staff 9th November 2011 Business News

UK publisher Focus Multimedia dominated the budget market in October 2011, achieving its largest ever market share in a single month.

The firm accounted for 31.4 per cent of all budget PC software sales in terms of units, according to last month’s GfK Chart-Track report. By contrast, Focus’ nearest competitor held 16.8 per cent market share.

The same report shows Focus had a market share of 27.6 per cent for budget PC games – another record for the company.

"This is a landmark occasion in our 16-year history," said managing director Craig Johnson.

"The constant Focus ethos of quality, choice and value is a driving factor in our success. We have the pleasure of working with some fantastic partners and brands, and we deliver games and software to market infused with our passion, creativity, innovation and enthusiasm."

Focus attributed this triumph partially to its flagship Driving Test Success range, which has sold over 3.5 million copies to date.

Tags

About MCV Staff

Check Also

Core Keeper key art 1 [Industry news] Core Keeper’s ancient Core becomes a one of a kind gaming PC, to be won for charity

[Industry news] Core Keeper’s ancient Core becomes a one of a kind gaming PC, to be won for charity

More than 4 million people have played Core Keeper, and every one of them started the same way, waking in a dark cavern beside an ancient Core that has lain dormant for aeons. Pugstorm and Fireshine Games, the game's developer and publisher, have now worked with Scan to build that Core into a real gaming PC. It is one of a kind, and it is the prize in the Global Games Draw, a new prize draw for Into Games, a UK charity that helps young people from working class backgrounds into careers in games. Every entry raises money for that work.

© Copyright 2026, MCV. BizMedia