GAME adds DLC alert to pre-owned

Leading UK video games retailer GAME has introduced warning stickers on pre-owned copies of games that do not include the DLC those who bought the new version would have found in the box.

The move comes following news last month that GameStop is being sued for being deceptively misleading” after selling a second-hand copy of EA’s Dragon Age: Origins without informing the consumer that the game would not include the DLC access code advertised on the game’s packaging.

We have been developing a policy for notifying customers at the point of purchase which was implemented last week in-store,” a GAME spokesperson told MCV.

Pre-owned copies of applicable titles have stickers on them saying ‘check with staff for availability of downloadable content’, giving staff the chance to explain clearly the difference so that our customers understand the benefits of buying both pre-owned and mint.”

Applicable games include the likes of Dragon Age, Mass Effect 2, Race Driver: GRID Reloaded, Battlefield: Bad Company 2 and SOCOM: Fireteam Bravo 3.