Game analytics company DeltaDNA raises $3m funding

MCV Staff 4th November 2014 Business News

Game analytics company DeltaDNA has secured $3m in series A funding, the Scotland-based outfit has announced.

The latest round of fundraising brings the total investment in the firm to $5m, which will fuel its initiative to expand business across North America and Europe.

The game industry has come a long way in a short space of time using data to understand how games are performing,” said DeltaDNA CEO Mark Robinson. However, it’s real-time game personalisation and big data player insights that are critical to the long-term success of games."

This investment enables us to strengthen our unique market position, and continue to deliver real ROI via the DeltaDNA platform to publishers and developers globally.”

DeltaDNA’s current client list includes 505 Games, Herotainment and Tactile Entertainment.

MCV sister site Develop has more on the story.

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