GAME boosts events business with Multiplay expansion

Multiplay is growing its Insomnia events by almost ten times their current size.

The eSports festival – which currently takes place three times a year – is moving from Coventry’s Ricoh Arena to Birmingham’s NEC starting from this December. The GAME-owned Multiplay has signed a three-year deal with the NEC to host the events.

We are expecting over 100,000 visitors in 2015,” said Multiplay CEO Craig Fletcher.

The move to the NEC, the UK’s largest exhibition venue, opens up a number of opportunities to engage both existing and new fans on an even greater scale – allowing us to continue our growth trajectory and remain an increasingly popular destination for every type of gamer.”

Next up for Multiplay is to develop a series of local, smaller-scale Insomnia events.

GAME CEO Martyn Gibbs added: For over 16 years the team at Multiplay has overseen the growth of Insomnia from a small, local gaming event into the UK’s largest gaming festival. They have never lost sight of the fact that Insomnia is there to not only entertain gaming fans but to bring together communities of gamers.”

Insomnia56 will take place between December 11th and 14th.