GAME reveals pre-owned trading is 18% of business

GAME has this morning finally, for the first time, started to publicly discuss the value of its pre-owned offer as part of its end-of-year results.

Lisa Morgan, GAME CEO, today revealed that pre-owned games represent 18 per cent of turnover for the financial year – during which the firm reported record profits and sales – and revenues continue to grow.

Pre-owned accounted for 353m in the retailer’s previous year of trading, up from 257m.

And, GAME revealed that the service isn’t just a key part of its offer to consumers, but its also represents and ‘attractive’ gross margin 39 per cent.

"It’s only appropriate to reveal [these figures] as profits grow further," said Morgan this morning in an interview.

"We have worked hard to maintain our leading position and the market has been very competitive so we have had to reflect that," Morgan added in a presentation.

Recruiting staff who are ‘knowledgeable and excel’, with the ‘widest range of games on the market’.

"And our trading and pre owned program is invaluable in the current markets. Pre-owned has been a key component of our customer offer and a vital part of our business model.

"We have seen excellent growth in this area. It offer better margins and has real potential to drive profitability of our group.

"And it offers a unique way for consumers to save money and drive sales, using games as credit against new purchases."