Games Media Profile: Curse

Curse’s Nathan Lindberg discusses how the young firm rivals old veterans of the industry – and what it has set its targets on next

Despite being less than a decade old, Curse has quickly established itself as a player to watch.

The firm’s Union for Gamers network on YouTube, a tool which allows players to monetise their channels, now has over 26 million global unique visitors and over 500 million monetisable views each month; 1.3 million and 14 million respectively of these in the UK.

In total, the firm’s portfolio of websites, video channels, social media profiles and a desktop application now reaches over 50 million people. But the firm isn’t finished growing.

"Our YouTube network and eSports social media reach is massive and that’s grown like a rocket over the last two years,” says Nathan Lindberg, vice president of sales for Curse.

"While journalism serves a purpose, it’s certainly getting some stiff competition from homegrown community activists."

Nathan Lindberg, Curse

According to ComScore, our website Futhead.com in the UK has more monthly pages consumed than IGN Entertainment and Gamespot, combined.”

So what’s next?

Mobile expansion is huge for us, it is a main priority,” says Lindberg.

We’ve added talented developers to increase our mobile offerings to not only our users, but our advertisers.”

Lindberg sees Curse’s success as a sign of the shift towards user-generated content among gamers.

"While journalism serves a purpose, it’s certainly getting some stiff competition from homegrown community activists,” he explains.

Does that mean editorial is done? Absolutely not, but it means there’s another player in the marketplace.”