Games Media Profile: Ginx TV

Chris Bond, senior staff writer and producer for Ginx TV, chats about the success of Videogame Nation and what’s next for the outlet

Launched back in 2008, Ginx TV has managed to avoid the early death suffered by many of its video games TV channel rivals.

In fact, the London-based network is growing, now reaching 26 million households around the world.

Senior staff writer and producer for Ginx Chris Bond tells MCV that the company aims to double-down on this global expansion.

As an international TV channel, our main focus is expanding into new territories and widening our cross-cultural appeal,” he says.

At home, our focus is on Videogame Nation on Challenge, which we’ve just revamped to huge success. The drive has been to make the format more authentic, and bring in some of the most talented people in the UK gaming scene.”

Currently broadcast through Virgin Media’s cable TV offering, Ginx is also looking at making the jump to more modern video platforms.

At the moment we’re working on additional avenues of bringing our TV channel to our viewers; the first one of these will be streaming through Amazon Fire TV, where we’re launching in October,” reveals Bond.

We want to be where the audience is, which everyone knows is increasingly using multiple devices to access their favourite content.”

So what can we expect next from the flourishing outlet?

We are focusing on adding immediacy to the channel and you will shortly see the introduction of a weekly live show to allow us to deliver true cross-media news and entertainment. That’s what’s next.”