Gamestation’s staff are key for Christmas

Our key messages were consistent with previous years: that our store managers make the difference at Christmas and, supported by the team in York, we will be looking forward to an exciting Christmas period.

Fat Chris is back too and will deliver our key brand differential approach in a fun and unique way. The product that will support the execution makes it easy with such a cracking line-up across all formats on the market.

As ever, the thing that made the conference was just how well supported it was by the publishers; they really thought through their key messages and product showcases this year. A massive thank you to them all. Gamesfest does exactly what it says on the tin – it delivers a festival of games, fun and excitement. It also celebrates the success of this down-to-earth, ambitious games retailer that continues to put customers first and protagonists last.

We will be opening a dozen or so stores pre-Christmas and this will include Hull, which will be our second largest store and the second largest games store in the UK. The others are a mix of locations and we would rather stay tight-lipped on these until the week before their opening.

Hull will take a lot of the learnings from our Birmingham store – the largest games store in the country. We have some really exciting plans and will be revealing them at a party the night before the store opens. Suffice to say, the store will be managed and run by a core team that has been with Gamestation for some years and a team that has been rightly badgering us for a showcase store.

The team, led by Marcos Dinsdale, will deliver the best games experience in the UK – now there’s a challenge for Birmingham store! It will be focused on our brand and we will be the only authentic games retailer that will satisfy all the needs of a gamers lifestyle. A grand statement and one we are going to fulfil in Hull.