GameStop adds to rewards programme, launches own-brand credit card

US-based retailer GameStop has altered its rewards programme with a new wave of loyalty incentives.

The additions follow the launch of a credit card branded with the firm’s PowerUp Rewards programme earlier this week.

The card allows customers to rack up bonus reward points and utilise in-store financing. The card’s variable APR starts at 26.99 per cent, with a minimum $2 (1.24) interest charge per credit plan.

New additions to the PowerUp programme include a buy two get one free coupon, which applies to pre-owned games and accessories.

Consumers will also be given a minimum of $50 (31) in monthly offers, alongside 10 per cent off the purchase of pre-owned games and accessories, 10 per cent extra trade-in credit on games and accessories, and a 12 month subscription to GameStop’s in-house magazine Game Informer.

Our 28 million loyal PowerUp Rewards members told us that they wanted more benefits, features and offers,” said Frank Hamlin, chief marketing officer at GameStop.

We have heard them and are pleased to offer them the extra perks they wanted in ways that matter most to them.”