Gaming a significant part of AU entertainment sector growth

According to The Australian’s coverage of the PriceWaterhouseCoopers Outlook 2011 report, gaming in Australia is set to have compound growth of 9.5% by 2015.

The report, which was released today, cited interactive games and pay-TV as the two highpoints driving growth in the Australian media sector, while print magazines and recorded music continue to shrink.

One of the strengths of the region is its close ties to emerging Asian markets.

David Wiadrowski, co-author of the report and PwC partner, says: "That growth in Asia provides opportunities for entertainment and media companies to go to that region and leverage off that faster growth."

"There is no reason why Australian media and entertainment companies cannot go into that market in a more meaningful way."

Cultural barriers are fewer in videogames due to gameplay providing a universal language which can often transcend traditional hurdles between countries.

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