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MTV Games boss Scott Guthrie believes that Green Day: Rock Band is a better fit for the franchise’s audience than last year’s Beatles tie-in.
Guthrie says sales of the Beatles game weren’t as high as hoped.
We were pleased with the performance of Beatles: Rock Band but we were expecting higher sales,” he said.
Our core audience of 16 to 34-year-old males are much more familiar with Green Day music than The Beatles.
This isn’t a band that has been around for a short period – they’ve been going 21 years. They have a great history. It is in fact a much wider audience than some people might give them credit for. Green Day probably has a much higher awareness than perhaps The Beatles did.”
The Green Day edition of Rock Band arrives on Tuesday, June 8th.
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