Halo 4 sets entertainment bar with $220m on launch day

MCV Staff 13th November 2012 Business News

Halo 4 has set a launch day record across all entertainment mediums.

Microsoft has announced the latest in the sci-fi shooter has made $220m worldwide in its first 24 hours of availability.

The figure makes the title the biggest entertainment launch of the year thus far – outperforming both 2012’s previous leader The Avengers film, and the all-time record holder Harry Potter and the Deathly Hallows: Part 2 film.

"Consumer demand and excitement for Halo 4 is even greater than we anticipated," GameStop president Tony Bartel said as part of the announcement.

Lifetime sales have hit $3.38bn for the franchise, and Microsoft claims Halo 4 is on pace for $300m by the end of its first week.

All that in mind, history suggests Microsoft’s victory could be short lived with Call of Duty: Black Ops 2 launching later today.

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia