But Gem’s hiring of Alex Croft is a refreshing moment that proves there is still much to come from the country’s box shifters.
It’ll be interesting to watch how the company grows and grows with him on board.
The firm has long since established itself as a force to be, drawing with rivals Centresoft in this year’s MCV Annual Retail Survey.
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![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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