HMV in image overhaul

The entertainment retailer has re-jigged its look as part of its ongoing strategic business review.

HMV’s ‘get closer’ campaign will be hitting stores from Thursday 23rd August alongside a far-reaching media blitz.

At the heart of this, and through the changes we’re making within our stores and online, lies a strong desire to engage with our customers in a more relevant way, and to identify with their aspirations and needs,” said HMV marketing director Graham Sim.

We share their passion for music and entertainment in a way that no other retailer does, and want to reflect this through our brand and through the experience of shopping at HMV. We want to literally get people closer to the songs, films and games they love.”