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The blinds are closed, the lights are on and the air conditioning is pumping into the second floor of a rented five-bedroom home in suburban Phoenix. Anime posters and an Assassin’s Creed 3” flag adorn yellow walls. Five guys in their 20s sit at white folding tables, bathed in blue light, staring at their computer screens and talking to each other intermittently, their voices calm over frantic clicks on their keyboards and mice.
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![ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mcvuk.com/wp-content/uploads/ENC-x-adidas-310x165.jpeg)
[Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.