Don Mattrick’s assertion that his rivals had been on an
judging by their showing at E3 grabbed headlines globally, but there’s more where that came from.
Xbox boss Mattrick and Live figurehead John Schappert delve further into what they thought of their rivals at E3 and the future of Xbox in the interview published in today’s print edition and here online.
Head over to the interviews and features section, then come back here to post your thoughts on what they say.
Tags don mattrick mcvuk Microsoft xbox 360 xbox live
![div [Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building](https://mcvuk.com/wp-content/uploads/div-310x165.png)
Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams
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