Jonah Lomu tackles retail on October 14th

The next Rugby Challenge title will launch a week ahead of the World Cup final on October 14th, Alternative Software has announced.

Jonah Lomu Rugby Challenge is officially endorsed by the New Zealand rugby star, and the game’s publisher expects it to perform not just around the World Cup but over Christmas and beyond.

We’re really pleased to be able to satisfy the huge demand from rugby fans across Europe by launching Jonah Lomu Rugby Challenge on Friday, October 14th,” Alternative Software MD Roger Hulley told MCV.

With more licences,more players and more competitions than any other rugby game available, we expect Jonah Lomu Rugby Challenge to continue to sell throughout the gifting season and the coming year.”

The title has a number of official in-game licences including those for the USA Eagles, the All Blacks, Tri Nations, Super Rugby teams, Aviva Premiership Rugby, the ITM Cup and more.

Hulley says Rugby Challenge’s appeal extends beyond fans of the Rugby World Cup, with supportersof UK-specific rugby teams targeted.

Our marketing and PR plans really kick into gear at the beginning of October, ensuring consumers will be fully aware of our activity pre- and post-release, and we’re already seeing the evidence of this with strong pre-orders both online and in-store.

Our offering to the consumer isn’t just a game based on international rugby, but also for Welsh, Irish, Scottish and English rugby club fans with the official licenses for the Aviva Premiership, Rabo Direct Pro12 and all leading European rugby clubs.”