League of Legends appears on Coca-Cola

One of the world’s biggest games properties has tied up a deal with the world’s biggest soft drink.

Riot Games president and co-founder Marc Merrill tweeted a pair of pictures (which can be seen below) of LoL characters emblazoned on both Coca-Cola bottles and cans.

It’s not yet known if the tie-up could expand into other territories, but considering the colossal popularity of the game in Korea, it’s perhaps not likely.

That’s not to say that LoL doesn’t have sizable international appeal, of course – the upcoming League of Legends World Championship will carry a whopping $2m prize pool.

About MCV Staff

Check Also

Sonia Kerr [Industry news] Testronic appoints new CEO and strengthens executive leadership team to further accelerate global growth

[Industry news] Testronic appoints new CEO and strengthens executive leadership team to further accelerate global growth

Leading games Quality Assurance specialist Testronic has unveiled a strengthened executive leadership team to drive the company’s next chapter of international growth, innovation and operational excellence, with Sonia Kerr appointed as Chief Executive Officer.