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They showed up hours early, the young people did, dressed in the uniforms of their favorite athletes. (They called them athletes, too, and one day so will you.) The names on the back of the uniforms were unfamiliar and strange, words plucked from the ether – Faker, Wolf, Smeb, GorillA, Cry. Some of the fans were in costume, but most were not. They traveled in packs, mostly boys but some girls as well, walking together in groups of three and four up 8th Avenue toward Madison Square Garden. Here they were, to see their heroes on the biggest stage, at the center of the universe.
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![ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mcvuk.com/wp-content/uploads/ENC-x-adidas-310x165.jpeg)
[Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.