LEGO Potter a blockbuster event

Warner’S various divisions have united to make LEGO Harry Potter: Years 1-4 a major summer hit.

The game has been developed by Traveller’s Tales and is set to recreate the success of previous smashes such as LEGO Star Wars and LEGO Batman – but the publisher believes the Potter-inspired adventure can do much more than that.

LEGO Harry Potter will go much further than traditional video games retailers,” said TT Games’ MD Tom Stone.

It’s a true ‘event status’ release for WBIE and, thanks to across-the-board cross-divisional franchise support, is being backed by a huge campaign that only an entertainment company like Warner Bros can successfully achieve.”

Warner’s marketing might has resulted in the biggest advertising campaign drawn up for a LEGO game to date.

The firm has prepared some extensive publicity with stars from the movies, as well as LEGO Hogwarts Express-themed activities.

This will all be supported by traditional marketing, such as a three-week TV campaign, online advertising and a kids’ print media campaign.

Stone believes Warner’s acquisition of Travellers’ Tales has enabled the developer to reach a much larger audience than ever for its latest LEGO title.

Having been on both sides of the equation – with a very successful games development company and now with Warner Bros – I can tell you there is an enormous advantage in launching a game when you are part of a global entertainment giant,” he said.

All of the ways that we are now able to reach into the marketplace greatly enhances all of our possibilities for commercial success.”

LEGO Harry Potter: Years 1-4 will be released for all formats on June 25th.