m2o Publishing discusses iOS marketing strategy

Sydney-based developer m2o Publishing has delayed publicising the launch of its new iPhone game for a full month after release.

Smokin’ Brothers was released on the app store on June 17th this year, and is being touted as an Aussie game by Aussie developers. The game has links to Tetris, but is themed around cooking on a BBQ.

Lucas Challamel, business partner at m20, told MCV: "Eager to save our marketing budget for the real thing to come, we’ve started with a micro-budget on Facebook, targeting a very specific population of about 1 million individuals worldwide: BBQ lovers, male, 18-40 years old, liking the iPhone, living in English speaking countries."

The major push with the game includes incentive-based programs, and channels such as admob to target North America, Europe and Asia.

Challamel explains: "We needed some feedback from a test population to fine tune our gameplay and fix early bugs, hence our initial focused push to the BBQ community.This strategy also allowed us to finetune our marketing assets, such as brochures, screenshots, videos and so on."

Smokin’ Brothers is available for USD$0.99 on the app store now, and will be available for Android in August.

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