TV ads for Mario and Sonic at the Olympic Winter Games will appear on seven kids channels simultaneously, MCV can reveal.
The 90 second creatives will appear at 5:15 tomorrow (Friday), on Cartoon Network, Cartoon Network Too, Boomerang, Nickelodeon, Nick Toons, Disney XD and CITV.
The activity is part of Sega’s biggest ever product marketing campaign, with extensive print, TV and online activity.
Tags christopher-dring kids mario & sonic retail sega
![ent [Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’](https://mcvuk.com/wp-content/uploads/ent-310x165.png)
Entity, a new Irish gaming distribution startup, today announced it has completed a €5 million seed round for its next-generation gaming platform which is set to launch in early 2027. Entity has embraced the latest breakthrough web technology to create the home of console-quality games for the “new web” era. Entity is effectively replacing the need for a dedicated gaming device such as the console or PC for most games: Bringing, for the first time, instant and social game play experiences to the largest global game playing audience without the friction of downloads or installs. Entity delivers a true click and play experience for games players, anytime, anywhere and on any modern browser
MCV/DEVELOP News, events, research and jobs from the games industry
![sonic mania studiopolis jakks toy header img 660x330 1 [From the industry] JAKKS Pacific and SEGA of America renew global toy partnership for Sonic the Hedgehog merchandise](https://mcvuk.com/wp-content/uploads/sonic-mania-studiopolis-jakks-toy-header-img-660x330-1-310x165.jpg)
