Mario & Sonic takes over kids TV

TV ads for Mario and Sonic at the Olympic Winter Games will appear on seven kids channels simultaneously, MCV can reveal.

The 90 second creatives will appear at 5:15 tomorrow (Friday), on Cartoon Network, Cartoon Network Too, Boomerang, Nickelodeon, Nick Toons, Disney XD and CITV.

The activity is part of Sega’s biggest ever product marketing campaign, with extensive print, TV and online activity.